Ian Markram
The Leveraged Consultancy
Professional services does not go headless. It goes leveraged.
Coach · Author · Investor
Your IT services firm should not run on you.
Ian Markram coaches founders of IT services and systems integrator firms to scale on margin, not headcount, and exit on their terms. Six exits. $230M. Three books written in public.
Start here
Where does your firm hurt most?
$230M
combined exit value
6
founder exits guided
150+
IT services firms coached
3
books, written in public
Who is Ian Markram?
Ian Markram is a Sydney based coach, author and investor who works with founders of IT services and systems integrator firms. He founded Loading Growth in 2017 after building and selling his own IT services business, has coached more than 150 firms, and has guided six founders to exits worth a combined $230M.
The books
The Leveraged series
Three books, written in public, for founders competing against Accenture, Deloitte, KPMG and IBM.
Ian Markram
The Leveraged Pipeline
Your pipeline should not run on you.
Ian Markram
The Leveraged Team
Your seniors keep the judgement. Build the delivery layer underneath them.
The Leveraged Model
One firm. Three layers. Margin moves up.
Layer 01
Judgement
Your senior people own the client, the architecture and the decisions. Coaching sharpens the judgement layer.
Layer 02
AI leverage
AI carries the repeatable work inside delivery and marketing, not bolted on beside it.
Layer 03
Delivery
Embedded delivery specialists, recruited, employed and managed, so the firm scales on margin.
Results
Founders on working with Ian
“Ian gave us a framework for the business instead of a to-do list for the founder.”
Mark Frear, CEO, Chrome Consulting
“The coaching paid for itself in the first quarter through pricing alone.”
Mehrab Ebadi, Founder, FAIR Consulting Group
“Ian has run the business we are trying to build, and it shows in every session.”
Ian Dunn, Founder, BTP Australia
Trusted by 150+ IT services founders
IT Mastermind Talks
Founders, operators, exits. On camera.
Straight answers
Questions founders ask first
Who is Ian Markram?
Ian Markram is a Sydney based coach, author and investor who works with founders of IT services and systems integrator firms. He founded Loading Growth in 2017 after building and selling his own IT services business, has coached more than 150 firms, and has guided six founders to exits worth a combined $230M.
What is Loading Growth?
Loading Growth is Ian Markram's coaching company for IT services founders. It runs one-to-one coaching, the Everest coaching program and masterminds built around the Loading Growth Wheel, a nine part model covering market, sales, clients, pricing, services, IP, team, leadership and shareholder value.
What are the Leveraged books?
The Leveraged series is three books by Ian Markram: The Leveraged Consultancy (the AI era playbook for IT services founders), The Leveraged Pipeline (seven playbooks for a pipeline that does not depend on the founder) and The Leveraged Team (how to build an AI leveraged delivery layer). Chapters are published free as they are written.
What is ITVA?
ITVA is the marketing and resourcing partner in Ian Markram's ecosystem. ITVA runs pipeline and marketing for IT services firms, and ITVA Talent supplies vetted offshore and onshore staff with HR, payroll and compliance handled.
What is ConsultancyOS?
ConsultancyOS is the operating system for modern consultancies, built by Ian Markram and Loading Growth. It encodes a firm's intellectual property into AI agents that deliver client work and run operations, so margin scales without headcount.
What is IT Mastermind Talks?
IT Mastermind Talks is Ian Markram's podcast and mastermind community for IT services operators. Episodes cover the start to exit journey with founders and the specialists who helped them; the community runs monthly online sessions and quarterly in-person intensives.
How do I work with Ian Markram?
Book a free 45 minute strategy call on ianmarkram.com/contact. Ian will map where your firm sits on the Loading Growth Wheel and point you to the right next step, whether that is coaching, ITVA, ConsultancyOS or one of the books.
Free 45 minute strategy call