About
Ian Markram
Who is Ian Markram?
Ian Markram is a Sydney based coach, author and investor who works with founders of IT services and systems integrator firms. He founded Loading Growth in 2017 after building and selling his own IT services business, has coached more than 150 firms, and has guided six founders to exits worth a combined $230M.
The path
Consultant, founder, seller, coach
1999
Starts in IT at Deloitte and reaches management level by 2003.
2003
Axon International, UK. Builds an analytics practice from scratch and wins work with Bayer, Diageo, Volkswagen, Britvic and the Metropolitan Police across the UK, Germany, Ireland, France and Spain.
2005
Moves to Australia and co-founds Innogence, an analytics consultancy serving Woolworths, AstraZeneca, Fonterra and Coca-Cola. Wins multiple BRW awards.
2017
Sells Innogence to NTT Data. Founds Loading Growth to coach IT services founders, and starts speaking on stages in the UK, US, Australia, Germany and Singapore.
2019
Launches ITVA, the marketing and resourcing partner for IT services firms.
2023
Starts writing the Leveraged books in public, then pauses them to focus on client exits.
2023 to 2024
Guides six client exits worth a combined $230M. Launches IT Mastermind Talks, now past 200 episodes and 10,000 subscribers.
2025
Turns the coaching methodology into IP and starts building ConsultancyOS. Resumes the Leveraged books.
2026
The Leveraged Consultancy launches. 150+ founders coached, 14,000 LinkedIn followers and 26 public recommendations.
Straight answers
About Ian and the ecosystem
Who is Ian Markram?
Ian Markram is a Sydney based coach, author and investor who works with founders of IT services and systems integrator firms. He founded Loading Growth in 2017 after building and selling his own IT services business, has coached more than 150 firms, and has guided six founders to exits worth a combined $230M.
What is Loading Growth?
Loading Growth is Ian Markram's coaching company for IT services founders. It runs one-to-one coaching, the Everest coaching program and masterminds built around the Loading Growth Wheel, a nine part model covering market, sales, clients, pricing, services, IP, team, leadership and shareholder value.
What are the Leveraged books?
The Leveraged series is three books by Ian Markram: The Leveraged Consultancy (the AI era playbook for IT services founders), The Leveraged Pipeline (seven playbooks for a pipeline that does not depend on the founder) and The Leveraged Team (how to build an AI leveraged delivery layer). Chapters are published free as they are written.
What is ITVA?
ITVA is the marketing and resourcing partner in Ian Markram's ecosystem. ITVA runs pipeline and marketing for IT services firms, and ITVA Talent supplies vetted offshore and onshore staff with HR, payroll and compliance handled.
What is ConsultancyOS?
ConsultancyOS is the operating system for modern consultancies, built by Ian Markram and Loading Growth. It encodes a firm's intellectual property into AI agents that deliver client work and run operations, so margin scales without headcount.
What is IT Mastermind Talks?
IT Mastermind Talks is Ian Markram's podcast and mastermind community for IT services operators. Episodes cover the start to exit journey with founders and the specialists who helped them; the community runs monthly online sessions and quarterly in-person intensives.
How do I work with Ian Markram?
Book a free 45 minute strategy call on ianmarkram.com/contact. Ian will map where your firm sits on the Loading Growth Wheel and point you to the right next step, whether that is coaching, ITVA, ConsultancyOS or one of the books.
“Ian gave us a framework for the business instead of a to-do list for the founder.”
Mark Frear, CEO, Chrome Consulting
“The coaching paid for itself in the first quarter through pricing alone.”
Mehrab Ebadi, Founder, FAIR Consulting Group